AC26 | Session 06
AI Didn’t Break Your Content Strategy (It Exposed It)
Target: Federal, Tribal, State, Local, Public Institutions of Higher Learning
Focus: Archives, Records Management, Technology/Tools
Levels: Intermediate, Advanced
GARA: "Legal & Compliance Issues" OR "Records Considerations for Emerging Technologies" 
Overview

Generative AI tools such as ChatGPT, Gemini, and Copilot have dramatically lowered the barrier to content creation across the enterprise. While this acceleration unlocks productivity and innovation, it also introduces a new and often underestimated challenge: an unprecedented explosion in the volume, variation, and velocity of organizational content.

This session explores the second-order effects of AI-driven content creation and why traditional approaches (such as shared drives and ad-hoc file management) are no longer sufficient. Attendees will examine how unclear authorship, uncontrolled duplication, and unmanaged content lifecycles create governance, compliance, and operational risks.

The session argues that content governance and Enterprise Content Management (ECM) are no longer optional investments (they are foundational capabilities for organizations operating in an AI-enabled world). Participants will leave with a practical understanding of why governance must evolve alongside AI adoption and how ECM provides the structure needed to manage content at scale.

Key Topics Covered
  • How generative AI changes the scale and speed of content creation
  • Why shared drives and folder-based storage break down in an AI-enabled workplace
  • Emerging risks around content authorship, version control, and accountability
  • The role of content governance in managing AI-generated and human-authored content
  • Why Enterprise Content Management is becoming a strategic requirement (not an IT upgrade)
Learning Objectives
  • Anticipate governance challenges introduced by AI-generated content (authorship, version sprawl, erosion of authoritative records)
  • Apply records management and information governance principles to AI-created and AI-assisted content (retention, disposition, compliance)
  • Assess risks of relying on shared drives and ad-hoc storage in AI-enabled environments (especially public-sector and regulated organizations)
  • Identify core ECM capabilities that support authenticity, lifecycle control, auditability, and defensible governance
  • Engage IT, legal, and leadership using clear, non-technical language to explain why governance must evolve alongside AI adoption
  • Develop a readiness mindset for evaluating whether current policies, tools, and practices are sufficient for managing content at AI scale
Practical Takeaways
  • Inform policy updates
  • Support system selection or modernization discussions
  • Guide organizational conversations about risk, compliance, and accountability in an AI-enabled future
Presenters
Alex Webb
Regional Director of Client Engagement, IQ Business Group
Alexander (Alex) Webb, CRM, IGP, is the Director of Client Engagement for IQBG and has over 17 years of experience in the development and implementation of RM programs and ECM systems for local governments. Prior to joining IQBG, Alex was a Senior Business Process Consultant for the City of Austin, Texas where he oversaw implementation projects of the city-wide ECM and provided continued life-cycle support of the system. Alex also served as chair of the City’s Information Management Governing Board, developing city-wide policies and standards to support RM/ECM best practices within the City’s information technology governance framework. As the Records and Information Management Officer for the Capital Metropolitan Transportation Authority, Alex developed the authority’s RM program strategic framework and oversaw the migration of their digital assets to a new ECM system. Alex is a Certified Records Manager (CRM), an Information Governance Professional (IGP), and holds a Bachelor of Public Administration from Texas State University.
Records Administrator, Trinity River Authority of Texas
Kelly is a graduate from the University of North Texas with a Master's degree in Library Science and a graduate certificate in Archival Management. Kelly attained her CRA from the Institute of Certified Records Managers (ICRM) in 2025, and is currently working towards her CRM. She holds undergraduate degrees from Baylor University in Environmental Studies and Psychology.
Kelly Interned with Dallas Municipal Archives, where she learned archival practices and gained experience with arrangement and description, creating finding aids, digitizing images, and preservation.
She is currently employed by Trinity River Authority of Texas where she is building a functioning records management program and developing a historical and accessible archive.