AC26 | Session 24
Thinking Inside The Box: Enhancing Training And Outreach Within Your Organization
Target: Federal, Tribal, State, Local, Public Institutions of Higher Learning
Focus: Records Management
Levels: Beginner, Intermediate, Advanced
GARA: "Training, Advocacy & Outreach" 
Overview

This session focuses on practical strategies and proven examples for enhancing training and outreach within your organization. Learn new ways to market your program to strengthen compliance and build buy-in from management and staff, along with ideas for creating engaging education beyond once-a-year required trainings.

Attendees will receive guidance on effectively promoting their records program to increase awareness, improve compliance, and strengthen their voice within the organization. Practical examples of marketing strategy and communication concepts will help you expand impact across all levels, while providing concrete suggestions for improving awareness and compliance through creative (and realistic) training approaches.

This Session Will
  • Help you promote your program with the people most impacted by records management and increase your influence
  • Illustrate why strong marketing and training matter for effective records management programs
  • Share proven strategies for increasing awareness of your records program
  • Provide examples of successful training and marketing campaigns (government and private sector)
  • Demonstrate how to improve training and outreach using current resources (from a government perspective)
  • Invite participant questions and idea-sharing during the session
Presenters
Deborah Robbins
Information Management, Manager, RSI Entech (Contractor to DOE Legacy Management)
Deborah has over twenty years of experience in records and information governance across city, county, and federal government, legal, finance, education, and private sectors. She has served in ARMA leadership roles, leads a CRA/CRM study group, and instructs for Feith’s Records Management University. Deborah speaks on topics including data mapping, improving RIM compliance, change management, professional development, and business continuity and disaster recovery.
Tina Spielmann
Records Program and Policy Manager, RSI Entech (Contractor to DOE Legacy Management)
Tina Spielmann is a records management professional focused on records education and outreach. She currently supports the Department of Energy, Legacy Management as a contractor under RSI Entech. Outside of work, she enjoys daydreaming, reading, and cuddling with her two cats.