OVERVIEW: Today, Local government leaders face a pressing question: How can digital services shape how residents trust and engage with their community? In this data-rich and thought-provoking session, Brenden Elwood, Vice President of Market Research at CivicPlus, will unveil groundbreaking research from over 26,000 U.S. residents that uncovers a powerful truth: a local government's website is no longer just a service portal—it’s a signal of leadership quality.
Attendees will gain exclusive insight into how digital touchpoints influence resident satisfaction, trust, and long-term support. From accessibility to responsiveness and even attitudes toward AI, this session will explore how modern technology investments can directly improve perceptions of leadership and community stability. This session will empower records professionals, archivists, and civic communicators with a compelling case for prioritizing digital transformation with practical takeaways and real data trends.
Join us to learn why intuitive, inclusive digital experiences are not just tech upgrades but strategic imperatives for building sustainable trust in government.
Attendee Takeaways:
- Understand the Trust-Satisfaction Gap: Learn why high trust in leadership doesn’t always translate to high satisfaction—and how digital experiences can close that gap.
- Make the Case for Investment: Discover how resident sentiment toward websites, accessibility, and digital responsiveness can justify future technology funding.
- Prioritize Digital as a Leadership Strategy: See how residents interpret digital interactions as reflections of competence, transparency, and accountability.
- Recognize the Role of Accessibility: Explore why digital inclusion is essential for equitable trust-building and what residents expect from local government platforms.
- Navigate the AI Conversation with Residents: Learn how to frame and communicate emerging technology use cases to maintain transparency and community support.
GARA CERTIFICATE CORE COMPETENCY AREA: N/A
TARGET AUDIENCE: Local
FOCUS AREAS: Records
PRESENTER: Brenden Elwood, VP of Market Research, CivicPlus